(Nairobi, Kenya – February 2020) For multinational consumer packaged goods (CPG) companies looking to break into the African consumer market, there is good news: Africa as a whole offers enormous potential to connect with a new generation of consumers who are increasingly becoming more aware of and interested in the brands available to them. But the challenges of breaking into African markets are many and varied, mainly because of the sheer size of the continent and the diversity of countries and cultures within, not to mention the nearly 2,000 languages spoken here. There is no one product or approach that works for all, and consumer opinions and perceptions vary widely by country, region, city, town or village.
So how can a company make inroads in a marketplace that is extremely complex and entirely unfamiliar? CPG companies that have the greatest success in Africa make an effort to learn from, and frequently partner with, established African corporations that understand consumer products, best business practices, marketing and the media, and the government and political landscape. Silafrica, a leading manufacturer and supplier of plastic and packaging solutions for corporations, CPGs and consumers, is ideally suited to be that partner for CPGs entering the African market. A “best-in-class” organization, Silafrica has a reputation for excellence and is regarded as an exemplary corporate citizen. The company is committed to integrity and high standards, the embodiment of which is “The Silafrica Way,” a set of guiding principles by which employees at every level are developed, empowered and evaluated.
Many multinational CPG companies already look to Silafrica as a trusted partner valued for their expertise and capabilities in manufacturing as well as distribution and supply chains, including Coca-Cola, Diageo, Unilever, Heineken, Pepsi and others. Silafrica creates sustainable, rigid packaging solutions for many different industry sectors, including food and beverage, cosmetics, pharmaceuticals and chemicals. Silafrica’s Group Executive Director, Akshay Shah notes, “Our sales and manufacturing teams excel at helping CPG companies with their particular packaging needs while also being mindful of costs and solutions that are sustainable.”
Akshay, who has emerged as a thought leader in the areas of sustainability and the circular economy movement, is deeply committed to reducing waste and promoting reuse and recycling in the manufacturing process. In addition, Silafrica is aligned with the United Nations’ Sustainable Development Goals, which include 17 global goals set by the U.N. General Assembly in 2015 for year 2030.
Always looking to stay ahead of the pack, Silafrica recently announced they will be the first African company to make use of Smart Crate technology, designed specifically for produce. Now, companies like Twiga Foods, which sources crops from 8,000 farms, can use smartphones to receive real-time data at critical points in the supply chain.
Ever the innovator, Silafrica has positioned itself as leading the way in sustainable solutions and cutting-edge technologies, making the company an ideal partner to introduce CPG companies to the African way of doing business.